Introduction: This week, at the world’s largest technology exhibition CES, the reporter focused on the two companies Google and Amazon. In January of this year, the two technology giants will travel to Las Vegas to see who can win more markets in the smart home, smart cars and smart phones.
This week, at CES, the world’s largest technology show, journalists focused on Google and Amazon.
In January of this year, the two technology giants will travel to Las Vegas to see who can win more markets in the smart home , smart cars and smart phones.
On one side is Amazon’s voice assistant Alexa.
Amazon led the smart speaker market in 2014 and is now an industry leader . Alexa is the company’s first Echo smart speaker and has become a household name.
The other side is the Google assistant
This is a competitor who joined the competition two years later. The assistant supports the search giant’s Google homepage product and is triggered by the phrase “Hey Google” .
Before the show began, the two companies were already gearing up
Last week, Amazon announced that it has sold more than 100 million devices that support Alexa . Google is not far behind. At the CES press conference, Google announced that by the end of this month, Google’s assistants will ship more than 1 billion units .
However, these data do not represent the whole story . For example, a large part of the 1 billion auxiliary devices are Android phones, which have Android software installed by default.
Every company seems to choose to adopt different strategies to participate in CES
Google is more aggressive . This year, Google’s booth just outside the Las Vegas Convention Center, one block also includes a trip to the ” Little World Tour ” (it ‘sa Small World ride ). Moreover, Google posted the words “Hey Google” on the booth.
Amazon’s approach is more subtle. It is dedicated to showcasing products through partner booths and stages, and labeling “Working with Alexa” to give participants a sense of Amazon’s ubiquity .
After the show, CNET was interviewed by Amazon’s journalist Ben Fox Rubin and the reporter who reported Google, Richard Niva, analyzed what happened. Their conversations involved various news and product announcements.
They tried to answer a question: Which company won the CES in 2018?
In the past few years, Google has been standing by and watching the announcements of partners such as LG and HTC. But all this changed after Google launched its assistant in 2016.
According to foreign media reports, last year, major brands put Google assistants into their devices for only $14 (now cheaper).
This week, Sonos showed off their new products, including Google Assistant and Amazon Alexa, which made the choice of personal assistant a customer choice, not a manufacturer’s choice. This is a new standard: both, let users choose.
Is a huge booth enough to be the reason for the company to win the best CES title?
The answer is obviously not . This is just a question of how much you are willing to spend. For Amazon, although their booths are smaller than Google, they seem to be ubiquitous, including the LVCC and Sands Expo floor in the automotive sector.
Who “winned” CES?
Considering the situation in the past two years, it is clear that the winner is Amazon, thanks to its dominance in Alexa.
From a practical point of view, Amazon announced a series of new Alexa partnerships, including Lenovo Smart Tab Tablet/Smart Display, Ford’s new infotainment system, and even Vuzix Smart Glasses.
In addition to Alexa, Amazon’s Ring family security team has introduced a new smart peephole camera for outdoor units with apartment units and motion-activated lights. At the same time, Amazon also launched a door-to-door delivery and keyless entry service.
There is also a substance behind Google’s marketing craze
The company announced that one of the most attractive features they have designed for this assistant so far is the translation mode for real-time translation conversations. It’s not just a tool to turn on the user’s smart speakers, it’s also an interesting engineering and natural language project.
In addition, Google also announced hardware produced by some partners – Lenovo smart clock (very similar to Echo Spot) and KitchenAid smart display.
So what about other players at the show?
Apple also caused a sensation on CES 2019, which released a big ad that emphasized its focus on privacy and hinted that other companies did not do well in terms of privacy.
In addition, it allows LG and Vizio to use AirPlay and HomeKit technology and bring iTunes to Samsung’s new smart TV.
Samsung’s digital assistant Bixby also got some attention. The company is working hard to bring Bixby to its TVs, refrigerators, washing machines, air conditioners, phones and smart speakers.
Most importantly, Samsung has also released four new robots , including Samsung Bot Care , which helps users track vital signs.
At the end of the show, the company also announced the time of its next major mobile phone conference, which will help it become the first choice for many CES participants.
However, although their performance on CES 2019 exceeded expectations, as expected, Google and Amazon are still champions.
So who really won CES, Google or Amazon?
It’s not hard to find that the focus of Google’s battle with Amazon is focused on voice assistants.
In fact, the integration of voice assistants is rapidly shifting from a novelty to a default standard , which can be surprising and even annoying when the product is not integrated or enabled for voice control.
This war is very important. Because although mobile is currently the main mode of integration with the digital world, the platform for the next generation of computing is under our feet.
No matter who wins, Google and Amazon want to be at the forefront and get most of the rewards.
Amazon is now likely to be at the forefront of smart home control, thanks to its leadership in product integration and Alexa’s more than 70,000 skills in all markets.
But Google has made a quick and powerful counterattack, and Google Assistant now supports more than 1 million operations.
In the end, it’s hard to see how Amazon competes with search engine giants in real-world knowledge, and that ‘s where the value of assistants lies.